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Writing & Editing | Tom Corfman

3 ways to start a story

2025 Pulitzer Prize winners show us how to craft that critical first sentence.

You can’t wait for certainty.

Media Relations | Casey Weldon

Mission-driven universities turn to strategic storytelling to strengthen donor ties and protect their values.

Media Relations | Dustin Siggins

PR pros must figure out these issues every day.

Media Relations | Dustin Siggins

The new president is taking a lot of the media’s attention. Here’s how you can still thrive.

Daily Scoop | Casey Weldon

Also: Bezos takes control over WaPo editorial viewpoints; Paramount tries to show commitment to DEI after canceling program.

The power of knowing stuff.

Media Relations | Amanda Coffee

See what makes this journalist tick.

THE SCOOP | Allison Carter

Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.

PR | Allison Carter

A rise in disinformation, a rocky year for layoffs and more.

THE SCOOP | Casey Weldon

Plus: Amazon, Facebook make $1 million gifts to Trump inauguration; YouTube shows sympathy to streaming customers after latest price hike.

PR Industry | Casey Weldon

The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.

THE SCOOP | Allison Carter

Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.

Daily Scoop | Casey Weldon

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub.