Executive CommunicationJustin Joffe
Brown University explains end to Gaza campus encampment with empathy
A look at why Brown President Christina H. Paxson’s statement worked.
Search Results (opinion)
BY THE NUMBERSAllison Carter
By the Numbers: What Americans think about the impact of social media on politics
And what it means for PR pros.
THE SCOOPAllison Carter
The Scoop: TikTok ban could take beloved editing tool with it
Plus: A peelable candy went mega viral; how Americans get news indicates who they’ll vote for.
Employee EngagementMichael DesRochers
Collaborating with managers to improve employee engagement
Discover your organization’s untapped potential through the transformative impact of effective communication strategies on workplace morale and productivity.
BrandingKennyatta Collins
Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.
Media RelationsAllison Carter
What to do when an interview goes off the rails
Thoughts from PR pros.
Media RelationsMeghan Tisinger
When crisis communications requires silence, not action
It’s hard to keep silent. But sometimes, it’s the only choice.
THE SCOOPAllison Carter
The Scoop: Web Summit CEO returns after resignation over Israel comments
Plus: Even more Boeing safety incidents; tax influencers sponsored by major companies give questionable advice.
Executive CommunicationAdam Kiefaber
Thought leadership programs: What’s best for your company?
How to avoid common thought leadership misses
THE SCOOPSean Devlin
The Scoop: Microsoft had ‘cascade of errors’ that led to hack, government says
Plus: Yahoo acquires Artifact AI news tool; Iowa-LSU game shatters sports betting record.
PRAlysha Light
The case for elevating CCOs to CEO roles
Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO role.
Crisis CommunicationsAllison Carter
The PR team who helped bring Brittney Griner home on how they kept her in the headlines
It was a delicate balance involving great sensitivity and persistence.
AI and AutomationMaddie Knapp
How to use custom GPTs in your public relations practice
Go beyond the off-the-shelf solution and find even more value in generative AI.
THE SCOOPAllison Carter
The Scoop: This is what happened when India banned TikTok
Plus: The fight for the future of American steel; weird brand collabs make for great PR.
THE SCOOPAllison Carter
The Scoop: The State of the Union was feisty. Will it change anything?
Plus: How Republicans responded; overnight opinion polling.
