Pitching: It’s PR’s most visible practice. With journalists who are quick to call out a misguided or badly worded pitch, it’s imperative that PR pros know how to craft succinct, relevant press releases for themselves and their clients.
In “Pitching the media: An insider’s guide” from Accesswire, readers will learn how to prepare their pitches to get the best ROI from journalists. The free download includes information on how to strengthen media relationships, establish narrative control of a pitch and tap into the power of SEO for press releases.
The guide also includes tips about what journalists are looking for in a pitch, like:
- A good headline
- A clear angle
- Visual media
- Fresh boilerplate
Accesswire’s free guide will help you and your team optimize your press releases and pitches so that your clients’ stories reach as large an audience as possible. Download here today.