Become the manager you always wanted

In public relations, we often focus on external deliverables—what press release or byline do we need to write, or what pitch do we need to send to which journalist when. The focus on observable results can make it easy to push “internal” priorities to the backburner when you’re putting out client fires.

But that’s a huge mistake.

As a manager, you have the unique opportunity to help mold the PR pros of tomorrow. Whether you were just assigned your first direct report, or you’re on the lookout for ways to improve your management skills, here are a few tips for making the most out of your relationship to your team and becoming the manager you loved (or always wished for):

Set them up for success

When you engage with a new direct report, the first three meetings are the most important—those are the ones that establish expectations, create a cadence and build a habit. So, use them wisely:

1. Create a safe space. Your new direct report will likely be nervous—perhaps this is their first job out of college, or their last PR job was less-than-ideal. Assure them that no question is too silly and no struggle is too insignificant to discuss. This is why you’re here.