Top stories of 2022: What PR pros should know about BeReal
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Editor’s note: We are re-running the top stories of 2023 as part of our year-end countdown. This story was our fourth most-read.
Be real. Be authentic. Be true to yourself.
That all sounds like great advice, but it’s often difficult to do so on social media, when you’re faced with photos and videos of influencers’ expensive vacations and a constant barrage of ads and sponsored posts. What would a social media platform without influencers look like?
The app BeReal, whose user base has skyrocketed over the last few months, aims answer that question.
“Your friends for real,” the BeReal website tagline reads. “A new and unique way to discover who your friends really are in their daily life.” The app has grown its monthly active users by 315% since the start of 2022.
Users are prompted at different times each day to simultaneously snap a photo of themselves and their surroundings using their phone’s front and back cameras. No filters. No face-altering software. Just you and whatever you happen to be doing when you get notified that it’s time to post.
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