British Red Cross encourages engagement with social media press kit

The British Red Cross recently celebrated its 150th anniversary—and celebration messages were wedged between inspiration for kindness, anti-racism resources, information about COVID-19 and more.

Nana Crawford, social media manager for the British Red Cross, shared on LinkedIn that the British Red Cross harnesses a social media press kit to share crucial information as well as its efforts and milestones, all while encouraging engagement online:

A quick look at its social media press kit provides an excellent example of content catered to a digital-first audience as well as takeaways for making your efforts more sharable.

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. The featured give even the briefest of visitors a quick snapshot of efforts as well as must-know information.

Nestled under the feature spot are six tabs, each a different campaign or emergency (such as Beirut relief efforts). Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.