Top PR takeaways from Cannes 2022

Of course, the wonderful setting was a perfect backdrop for the myriad key takeaways for all who attended – and even those who couldn’t. Here are a quartet that stood out:

1. Gen Z as the “Last Chance Generation”

There was a lot of talk about Gen Z, of course. One statistic that stood out, courtesy of VICE Media, revealed that 76% consider themselves to be activists.

Nobel Laureate Malala Yousafzai said, “Young people seek justice for everyone.” Edelman presented a study in which Gen Z respondents labeled themselves as the “Last Chance Generation,” especially on pertinent issues such as climate change.

2. DE&I remained a growing and central theme at this year’s festival

There was an entire track of DE&I programming – a clear indication that brands understand that they need to increase their efforts here in the wake of the events of 2020.