Carve Communications’ David Barkoe on staying positive for 2021

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner.

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Many organizations have struggled to preserve work culture amid the COVID-19 crisis.

For David Barkoe, CEO and co-founder of Carve Communications, the loss of in-person interactions and esprit de corps was one of the biggest challenges of the past few months. However, the most important tool for managing through these challenges is decidedly old-school: a little black notebook full of important information like passwords and work notes.

We caught up with him just before Election Day for the latest in our “Day in the Life” series. Here’s what he has to say about navigating these perilous times and what’s next for the comms industry:

1. How much coffee do you drink during a day?

Barkoe: I have never drunk a cup of coffee in my life. My version of coffee is an Arnold Palmer, preferably Honest Tea’s Organic Half Tea/Half Lemonade.

2. Who is the most important person you talk to every day?

Barkoe: My wife. She grounds me, inspires me, loves me.

3. How much of your day is spent on Zoom calls?

Barkoe: Depends on the day. On average 20-30%.

4. What’s a tool you couldn’t live without right now?

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