Courtney Blackann
Turning a taboo topic into a confidence-led campaign
Connecting people through emotional storytelling.
Case Studies
Courtney Blackann
BART’s speedrun craze is a case study in culture-driven comms
How BART found its voice by letting riders tell the story.
Courtney Blackann
Digging up a new audience: Influencer-backed league turns construction into competition
How the industry ‘with all its warts’ is attracting a new generation.
Courtney Blackann
From policy shift to customer support: DHL explains comms strategy of de minimis change
Plain language is a must.
Courtney Blackann
How Comcast’s Level X ambassador program drives business outcomes
Go beyond clicks and open rates.
Courtney Blackann
‘Authenticity over optics’: How GE Appliances learned from an accessibility misstep
And why actions over words build more trust.
Courtney Blackann
Case study: How Target’s new CEO can rebuild trust
What his next steps should show.
Courtney Blackann
AG1 partnered with ‘Tiny Chef’ with audience engagement in mind
Don’t stick with ‘boring’ concepts.
Ragan Insider Courtney Blackann
Home Depot integrated a ‘culture of selling’ in 3 steps
Provide actionable goals to get there.
Ragan Insider Courtney Blackann
Harnessing culture through humanity
Why brands should take a holistic approach to developing culture.
Ragan Insider Courtney Blackann
Developing positive company culture during change
Why a strategic plan is a must.
Allison Carter
How LinkedIn thought leadership brings in 90% of leads for a PR agency
Parry Headrick’s LinkedIn posts make a big impact.
PR Daily Staff
Cultivating trust through laughter at work
Peppercomm founder and CEO Steve Cody and comedian Clayton Fletcher share an excerpt from their upcoming book, “The ROI of LOL“.
Allison Carter
Dave’s Killer Bread celebrates second chances with new #JobTok campaign
It’s about more than sliced bread.
Diane Schwartz
Focusing on a ‘return to culture’ puts to rest the return-to-office debate
Ragan ‘s CEO shares the top five trends facing communicators.
