Courtney Blackann
4 lessons from Oatly on building content that powers campaigns
How to build one campaign that keeps working long after launch.
Case Studies
Courtney Blackann
Pulling back the curtain on Nissan’s ’follow the sun’ global comms structure
Nissan’s global comms restructure uses a centralized center of excellence and follow-the-sun model to speed response times, reduce duplication and give regional teams access to specialized support.
Courtney Blackann
Behind the iconic McNuggets with caviar campaign
How the restaurant used the moment to create fandom and a date night meal.
Courtney Blackann
PR’s ‘quiet shift’: Why brands are speaking less in a polarized world
3 things to check if you’re not sure if you should speak up.
Courtney Blackann
Busting silos helped Chicago Bears drive statewide change
Working together means building better relationships across departments.
Courtney Blackann
Inside United Airlines’ ‘Mean Girls Day’ campaign and the pivot that made it work
Knowing when and how to shift focus makes the difference.
Courtney Blackann
3 lessons from USAA on building campaigns that actually change behavior
Stop launching campaigns. Start changing systems.
Mike Prokopeak
The PR risks companies face as Middle East tensions escalate
From employee safety to messaging strategy, communicators should prepare for the ripple effects of a widening regional conflict.
Courtney Blackann
3 lessons from Kent State’s multi-audience social campaign
Using pride to draw emotional resonance.
PR Daily Staff
Ragan’s 2026 Top Places to Work in Communications honorees announced
From purpose-driven missions to people-first policies, these organizations show what it truly takes to build a workplace where communicators thrive.
Courtney Blackann
Your brand should show up early to be relevant during Super Bowl LX
Take advantage of cultural moments by joining the conversation.
Courtney Blackann
Turning a taboo topic into a confidence-led campaign
Connecting people through emotional storytelling.
Courtney Blackann
BART’s speedrun craze is a case study in culture-driven comms
How BART found its voice by letting riders tell the story.
Courtney Blackann
Digging up a new audience: Influencer-backed league turns construction into competition
How the industry ‘with all its warts’ is attracting a new generation.
Courtney Blackann
From policy shift to customer support: DHL explains comms strategy of de minimis change
Plain language is a must.
