A crisis communicator was at the 2003 Super Bowl, available to speak to the press in case of a power outage. He told PR Daily that the Superdome team dropped the ball.
Minutes after the power went out during Super Bowl XLVII, Oreo issued a tweet that garnered thousands of retweets in mere minutes.
This thing is so bad it deserves its own category. Find out who earned this distinction, and why.
Cities with happy PR and marketing pros, ways to attract social media followers, employee live tweets lay offs, and more.
The employee, 21-year-old social media planner Poppy Rose Cleere, has reportedly received ‘many job offers’ after the incident.
John Schnatter was a polarizing figure last year due to his remarks about Obamacare. Now he wants everyone to know the reporting about him was wrong.
With only a few days to go until its big day, the NFL is staring down a PR crisis, thanks to San Francisco 49er Chris Culliver’s unfortunate comments on a radio show.
The carmaker’s spot for the Big Game features a dorky white guy talking with a Jamaican accent. Some are saying it’s racist. Volkswagen is standing by it.
An advocacy group referred to the spot as an ‘attack ad’ targeting fruits and vegetables. It encouraged people to tweet their complaints at Taco Bell.
Its stock price plunged nearly 5 percent this month due to safety fears over its 787 Dreamliner. Throughout the crisis, its communications team has offered measured responses.
ING Direct in Canada issued a quick response after a number of people said its recent commercial made light of mental illness.
A very NSFW (Not Safe For Work) clip was the ‘Editor’s Pick’ briefly in Twitter’s new Vine app on Monday morning. The company said it was a human error.
In an email to staff and franchisees, H&R Block CEO Bill Cobb blasted TurboTax’s new ads and promised a quick response. Read the full email from Cobb.
Avoid awkward situations—in business and in your social life—by abiding by these rather easy guidelines.
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