All industry insiders have their favorite tools for accomplishing their daily tasks. What digital aids do you find it impossible to live without?
You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error.
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice.
With brand managers seeing shrinking returns on platforms like Facebook, some might be tempted to stop putting money into organic efforts. Here’s why that’s a bad idea.
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
