Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.
In a report, in-person connections are the best option delivering senstive news. Email is the least sensitive.
Social listening reveals the discussions that are dirivng conversations on social media platforms. Remote work and isolation top the list.
In a report on the state of remote work during the COVID-19 pandemic, Clutch found that nearly half of U.S. workers are remotely working five days a week. Collaboration is a top challenge.
According to research from Weber Shandwick and others, the position of chief diversity officer is more likely to be filled by a white male than by a member of an underrepresented demographic.
A plethora of misinformation has exacerbated anxiety about this global health crisis. Edelman draws on the spread of the disease in Singapore to deliver takeaways for communicators.
In Edelman’s 2020 Trust Barometer, the trust gap between ‘high-information’ audiences and less-engaged demographics reaches a shocking new level.
Ragan’s 2020 Salary Survey finds that male communicators are far more likely than women to rate their pay as satisfactory—perhaps because men’s pay is markedly higher.
A new report from Buzzstream and Fractl focuses what kinds of content are seen as highly authoritative by audiences. Here’s what the study shows.
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.
Shutterstock’s predictions for designs that will beguile your audience are decidedly retro. Here are the trends you should know about.
According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless.
How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.
According to a new report from Edelman, using influencers still offers a lot of upside for brand managers. However, you will have to put money behind the content to find an audience.
