Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.
According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report.
In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.
The metric, seen as a good indicator of morale, productivity and whether your workers are looking for new jobs, had taken a historic rise. What’s behind the drop?
However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism.
Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.
In a report, in-person connections are the best option delivering senstive news. Email is the least sensitive.
Social listening reveals the discussions that are dirivng conversations on social media platforms. Remote work and isolation top the list.
In a report on the state of remote work during the COVID-19 pandemic, Clutch found that nearly half of U.S. workers are remotely working five days a week. Collaboration is a top challenge.
According to research from Weber Shandwick and others, the position of chief diversity officer is more likely to be filled by a white male than by a member of an underrepresented demographic.
A plethora of misinformation has exacerbated anxiety about this global health crisis. Edelman draws on the spread of the disease in Singapore to deliver takeaways for communicators.
