Kraft’s DiGiorno brand frozen pizza has tapped PR firm Weber Shandwick for the launch of its latest product—via Twitter. Weber Shandwick plans to identify influential Twitter members to ask them to host tweetups—get-togethers organized through Twitter—that Kraft will cater with its new DiGiorno frozen pizzas. Kraft will also market the new product offline.
A study released Thursday found that nearly half, 48 percent, of people who saw a brand’s name on Twitter went to a search engine to look for the product, compared to 34 percent on any social network, according to MediaPost . The study was performed by Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Performics Marketing Senior Vice President Michael Kahn will present the findings of this study at Ad:Tech today.
If you follow Sarah Palin on Twitter—and you were paying attention to her feed July 3rd—then you knew something big was coming from Wasilla. Hours before she announced her resignation as governor of Alaska, Palin tweeted: “We’ll soon attach info on decision to not seek re-election … this is in Alaska’s best interest, my family’s happy … it is good, stay tuned.”
When David Baldwin decided to start his own communication agency, the economy was still humming along. And then the bottom fell out. “We had a decision to make,” he wrote for Advertising Age . “Should we move forward or should we all take the safe route and take gigs at other agencies? Well, in we dove.” He shared nine tips from his first year at the helm of a startup.
An acquaintance of Joe Biden’s 27-year-old daughter, Ashley, is shopping around a 20-second video clip of the Delaware social worker that allegedly depicts her snorting cocaine. Whether true or not, the story hammers home the timeless point: Impress upon your clients to never break the law—on tape.
At the Wall Street Journal ’s D7 conference on Wednesday, Yahoo CEO Carol Bartz—a notorious foul mouth—dropped the f-bomb on stage. Dan Frommer, of Silicon Alley Insider , has the breakdown: “In a discussion with [ All Things Digital ’s] Kara Swisher about whether Bartz is too old to understand the Internet, Bartz leaned in to Kara and said, ‘f— you.’”
Remember the texting while driving PSA from last week that’s gone viral on YouTube? The New York Times is now on the case—reporting on the reaction—and its Stephanie Clifford has found a number of safety advocates who think the filmmakers went overboard. “Though the Welsh video has clearly struck a chord, some safety advocates maintain that blood and gore is not the best way to stop drivers from doing something that is legal in most states,” she wrote. This PSA, and others l…
PR News and PRWeb joined forces to survey nearly 600 PR pros about press release tactics in the digital age. While 64 percent of respondents said that the media is their primary audience for press releases, almost one quarter (24 percent) cited prospects and customers as the primary audience.
Obama’s press office is really good, probably the best ever, according to Vanity Fair ’s Richard Wolff. But, unlike the Clintons, they don’t want to talk about their media strategy. “The Obama team doesn’t want to talk about the meticulous calibration of everything to do with retailing its image and message because it is all so meticulously calibrated,” said Wolff.
“Conventional wisdom suggests that the CEO is primarily a coach and a utility infielder, dropping in to solve problems where they crop up,” Proctor & Gamble CEO A.G. Lafley wrote. “In fact, however, the CEO has a very specific job that only he or she can do: Link the external world with the internal organization.” Wonder what that means for the company’s communications department.
A 17-year-old English girl is a finalist in the BBC’s “So You Want to Be a Scientist?” project for her analysis of Facebook profile pictures. The finalist, Nina Jones, and her mentor, Oxford University’s Bernie Hogan, made some interesting discoveries about everyone’s favorite social network. According to their research, as reported by the BBC: “Men were 50 percent more likely to have retouched their [profile] photo than women, and 20 percent less likely to be smiling in it. Being in a couple raised…
Twitter lists are all the rage these days. In case you’re not into them, or don’t want to be into them, or you just want to be contrary, AgencySpy blogger Matt Van Hoven offered six reasons why he doesn’t like Twitter lists. Van Hoven also provided reasons why he might start liking them.
Inc. Magazine rang up Pierce Mattie Public Relations to ask someone there for tips on getting clients on “The Oprah Winfrey Show.” The agency’s clients have landed on the Oprah show. Although one quote from Pierce Mattie made the Inc. article, the agency’s blog has posted an answer to another question the magazine asked: “Any thoughts about what needs to be special about a product or company to make it Oprah-worthy?”
The National College of Ireland, on behalf of Mulley Communications, studied the behaviour of 40 people on Facebook. The study, which used eye-tracking software, found that the top three uses of Facebook are to interact with friends, to chat with friends, and to look at news feeds. — Jody Koehler, PR Daily Europe contributor
It seems the president can’t give a speech on healthcare without something distracting the media from … what was he talking about, oh yeah, healthcare. First time around, it was Henry Louis Gates. Now, the media is preoccupied with Republican Rep. Joe Wilson, of South Carolina, who shouted, “You lie,” to the president during his address to Congress Thursday night. Politico ’s Glenn Thrush reports this morning that Wilson’s rallying cry might be the shot in t…
