Checklist for launching your brand journalism newsroom

Brand journalism is a new frontier of PR, one that pros only expect to grow in coming years.

But when you’re launching your newsroom, it can feel overwhelming.

Don’t worry. You got this.

Ragan Consulting Group has put together a checklist to help you break down the task into smaller steps. This isn’t a fast or short process — this certainly isn’t a checklist you’ll complete in a day or even a few months. But use it to stay on track and guide your work overtime and you’ll see that this is completely doable.

It starts with understanding what you currently are doing and what your audience needs in the future. You’ll assess your current people resources and figure out how each will contribute to this newsroom, whether as a full-time job or as an occasional collaborator.

You’ll move on to setting up your editorial processes and understanding how work will flow from reporters to editors to the public. Will editors assign stories? Will reporters pitch? What is the editing process like? Will freelancers be involved? This is the time to work out all those details.

Then it’s time to make sure everyone has adequate training on all the things they’ll need to be successful, from writing to videos to the all-important measurement.