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Hello, communicators:

Who doesn’t love a good, long soak in a bathtub at a nice hotel?

New analysis from Hotels.com shows searches for hotel rooms with tubs have increased by 35% in the last three years, showing travelers still love their bath time.

From the press release:

“The pandemic impacted nearly every aspect of our lives, including how we search for our next hotel stay,” said Mel Dohmen, senior brand manager at Hotels.com. “The amenities we love and are looking for in 2022 reflect everything we’ve felt and experienced over the past few years. From hotels that helped us relax and take the edge off to those that complemented new hobbies like cooking and skiing, there’s a lot to learn about where travelers are going this year based on how they search for the perfect hotel stay.”

The campaign shows how you can drive media stories with proprietary user data—particularly when you can use that data to explain hot trends in the market.

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