Coinbase tries to walk back CEO tweets, YouTube the top short-form video content platform and Meta launches Facebook Reels globally
Also: Leinenkugel sells out of goofy heated shorts in stunt to promote Summer Shandy.
Hello, communicators:
We all know a guy who wears shorts year-round, no matter the weather.
Apparently, all those guys got together and bought up all of Leinenkugel’s latest product—a pair of rechargeable, heated unisex “Shandy Shorts”—in less than two hours earlier this week.
The shorts, which work like a heated blanket, are a promotion for the brand’s seasonal Summer Shandy beverage, which returns to stores this month.
Here are today’s other top stories:
Brian Armstrong, CEO of cryptocurrency exchange platform Coinbase, is in hot water this week after falsely claiming the company’s much-lauded Super Bowl ad was made without any input from an ad agency on Twitter:
1/ Some folks asked for details of how our super bowl ad came to be, here is the quick back story…
— Brian Armstrong (@brian_armstrong) February 21, 2022
Armstrong said the concept for the brand’s unique floating QR code on a blank screen was an “original idea” and avowed that “no ad agency would have done this ad.”
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