Comms tech vendors weigh in on top industry trends

The last couple of years have proved that communicators are dependent on technology more than ever.

Not every company need or circumstance is the same, neither is budget. The common thread: Communicators need to reach audiences wherever they are. At Ragan’s Tech Summit in January, communicators discussed just this, tracking how they already use technology and the potential implementation of new tools and resources.

For our recent e-book, “Top 10 Technology Trends for Communicators in 2022,” we called upon some of our partners to identify the trends shaping the future of the comms industry. These partners are on the “front lines” addressing the needs of companies around the globe.

Here are excerpts (edited for brevity) of their answers to the question: What are the top three trends in communications?

1. Building equitable experiences. Equity in individual employee experience is a necessity for communications teams to make across their organization, regardless of where their employee base lies on the hybrid spectrum. Understanding your tech-savvy and non-tech-savvy audiences, while tailoring content to drive the same outcome across both, is an increasing need for organizations.