CVS health fires execs after sexual harassment mishandling, Instagram gets Live moderators and premium content drives ad exposure

Hello, communicators:

Cheetos wants SXSW attendees to wonder: Was technology like voice activation and robot vacuums inspired by people who regularly have cheesy fingers?

The snack brand’s most recent campaign includes a TV commercial and billboards but is capped off by a “Hands-Free House” at SXSW in Austin, Texas.

From the news release:

“The orange dust on Cheetos fans’ fingertips–Cheetle–is a badge of savory honor, but it’s also a tricky situation when swiping left on your phone or using the vacuum to clean up your evidence,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “This campaign playfully dares our fans to ask the question – did Cheetle inspire hands-free technology? We’re excited to show fans all the ways they can live life completely hands-free when we open the doors to the Hands-Free House. After all, we aren’t afraid to claim: if it’s hands free… it’s a Cheetos thing.”

Here are today’s other top stories:

Instagram announced it has added a feature allowing users to appoint moderators for live video content.