TikTok in jeopardy, McKinsey’s role in opioid epidemic and what the LGBTQ+ community really wants from Pride
Also: Elon Musk’s curious Twitter silence.
Hello, communicators,
Elon Musk has gone radio silent.
The mogul who loves Twitter so much he wants to buy it hasn’t tweeted since June 21. For most people, a nine-day break from the chaotic website might be seen as a needed mental health break. But for Musk, it’s highly unusual and may have hidden meaning.
From Axios:
By the numbers: Over the five weeks leading up to June 16, Musk averaged 145 tweets and retweets per week, or about 21 per day. That was the day an open letter appeared signed by SpaceX employees, characterizing Musk’s tweets as “a frequent source of distraction and embarrassment.”
Some of the letter’s signatories were promptly fired— but Musk’s tweeting promptly slowed down, too, and ceased entirely after June 21.
Did the open letter do the trick? Did Musk actually have work to do or is he indulging in a nice vacation? We’ll find out together.
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