What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond

As Pride month continues to celebrate the lives, bravery and love of LGBTQ+ people across the full spectrums of gender and sexual orientation, PR Daily reached out to a variety of comms pros who are proud members of these communities. We asked them a variety of questions about best practices for reaching queer audiences year-round, how far the industry has come on issues of representation, and which organizations are doing it right.

The overall responses offer deep insights from each participant’s lived experience, but some broad takeaways every comms pro can use include:

Responses have been lightly edited for length and style.

When crafting messages for the LGBTQ+ consumer, what are some of the most important keys to keep in mind so that your message resonates and is authentic?

Lisa Manley, vice president, Sustainability, Mars

It’s pretty obvious when a company sees Pride month as an opportunity to capitalize on a cultural moment, rather than doing the work to authentically engage LGBTQ+ audiences. As a communications professional and a member of the LGBTQ+ community, I think credible engagement comes down to two fundamental things:

Aaron Radelet, global chief communications officer and senior vice president, Walgreens Boots Alliance