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Hello, communicators:

Don’t try to pass off fake videos as real. Twitter will call you out.

The social media platform added a disinformation link to a viral tweet purporting to show the moon appearing briefly at many times its actual size in the sky over the North Pole:

The moon is in the North Pole, where the day lasts 24 hours and the moon appears in only 30 seconds completely and blocks the sun for only 5 seconds and then disappears, a breathtaking view. pic.twitter.com/kJjkEzAeaq

— Ollie and Dave (@BeachDog15) April 26, 2022

A little blurb under the video reads, “Readers added context they thought people might want to know.” Under that, there is a link to a fact-checking article from Newsweek and the statement, “The video is fake and was made by CGI and animation creator @aleksey__nz.”

(Image via)

It’s a good example of Twitter’s disinformation policies in action — and a reminder to double check the source of any outside media you’d like to share from your brand account.