Elasticity’s Jason Michael sees opportunity in the increased demand for content

What rituals do you have to start your day? A cup of coffee? A jog around the neighborhood?

Many PR pros can’t tear themselves away from the smartphone, whether they are checking Twitter or email first thing in the morning and Jason Michael is no exception. The senior vice president of public relations for Elasticity shared his routine with us in our latest edition of the “Day in the Life” series.

And for Michael, his advice definitely falls into the category of “Do as I say, not as I do”:

1. What’s the first thing you do every day when you wake up?

Michael: This isn’t recommended to anyone reading this but I check my email before getting out of bed. I need to have Inbox Zero before I start my day so then I can enjoy the first of many cups of coffee with an idea of how my morning is looking.

2. Who is the most important person you talk to every day?

Michael: My kids. Work can be stressful and make you feel like you’re carrying the weight of the world or a client’s success on your back. Hearing from your kids that they can taste the difference between each color of Fruit Loops brings you back to sanity.

3. When do you plan to go back into the office? Do you want to go back?