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Hello, communicators:

Everyone’s favorite honorary Italian is continuing his multi-year partnership with beverage brand San Pellegrino with a giveaway that invites entrants to take some time off and relax like an Italian.

Actor Stanley Tucci is known for his love of Italian culture and food.

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“In Italy, the spirit of summer comes alive in the simple things. It’s about the wonderful times spent relaxing outdoors and gathering around the table with family and friends. S.Pellegrino fits naturally into those moments,” Tucci says in a press release. “While they may be divided on the country’s best dish, Italians collectively enjoy an extended summer holiday.”

The accompanying promotional photos read more like a curated Instagram post than a product shoot — a good reminder that humanizing your brand reps can help create a more authentic brand voice.