Findings from the 1st Ragan Research Awards: ESG narratives on social media

Lee will receive her award at the 2022 IPR Distinguished Lecture and Awards Dinner in New York City on Dec. 1.

You can read Lee’s paper in full here, but here are some highlights:

ESG has been tremendously discussed in the areas of investment and business sustainability for a while even though there has been a need to listen to internal voices to implement ESG initiatives. Although this study did not explore internal voices regarding the ESG and work environment precisely, the findings suggested how we approach employee engagement in the ESG initiatives by analyzing social media data.

First, employee engagement associated with ESG is not only discussed in the Social sector but more actively involved in the Environmental sector. This result can be interpreted that when it comes to ESG, employees are not only concerned with compensation, social justice, or equality in workplaces (mainly located in the Social sector) but also genuine sustainable efforts to solve environmental issues, such as climate change, energy emission, or resource depletion.