Franco’s Tina Kozak: ‘Celebrate your wins’

The chief executive officer for the Detroit-based agency argues that finding moments of triumph and celebration are essential during these difficult times.

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How are you lifting spirits for tired and emotionally-drained employees this year?

After a year of crisis, putting celebrations and life events on hold and hunkering down in our homes to wait out he end of COVID-19, it can feel like we haven’t had much to celebrate in a while. Yet, celebrating your success is an essential part of leading teams through the months ahead.

That’s the message from Franco’s CEO Tina Kozak as she thinks about how to lead and inspire her team with COVID-19 still weighing on hearts despite a better and better outlook on vaccines and more. We caught up with her recently for our “Day in the Life” series and here is what she has to say about our current moment:

PR Daily: How much coffee do you drink during a day?

Kozak: I drink between two and four mugs—and I say mugs because they tend to be oversized. I usually need a few to get me going in the morning, then midday to satisfy my sweet tooth.

PR Daily: Who is the most important person you talk to every day?

Kozak: Myself. I’ve done a lot of work on shifting my inner voice to be kinder and more self-motivating, so it’s the voice in my head that can make or break my day. Most days, she’s a good guide.

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