Guarisco Group’s Wendy Guarisco: ‘We’re still here’
Here are the lessons the veteran PR pro is taking from the difficult months the past year.
For Wendy Guarisco, founder and chief media strategist for the Guarisco Group, the virtual world of work wasn’t a big adjustment.
Her team has been virtual since 2001, and so perhaps she was more prepared than some to weather the shocks of COVID-19. However, there were plenty of other challenges, and the pace of change hasn’t abated for communications pros.
What are the tools and tactics that are helping this PR leader get through the day? She dishes to us in our latest in the “Day in the Life” series:
1. What’s the first thing you do every day when you wake up?
Guarisco: Not look at my phone or turn on the TV. I think it’s important to take the first hour of the morning to get centered and focus on what you want to accomplish during the day before opening up the fire hose of information. Whether I use that hour to exercise or meditate or just step outside to watch the sunrise, it sets the tone for the rest of the day and makes me feel that I can face anything.
2. Who is the most important person you talk to every day?
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