How brand managers can reach holiday audiences with cooking recipes
Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds.
Brands might not be people—but every brand is powered by people. And people love the holidays. Specifically, people love to get together during the holidays, gather around the dining room or buffet table—and eat.
Sharing and savoring our favorite dishes connects us through our senses, hearts and memories. So, as you think about the brands you represent over the coming weeks, think about ways to bring audiences closer to your brands, no matter what industry or sector, with the foods we all love.
It’s not only a simple and fun way to help businesses reach out; it’s likely to draw audiences in.
Consumer trends show Americans typically bake and cook more during the months of November and December than any other time of the year. Combine that with the fact that 60% of consumers say they’ve been baking from scratch more during the pandemic, and you have the perfect opportunity for brands to do the same.
The overall strategy, though, goes beyond sharing a recipe online. These are a dime a dozen. The stories that go with recipes are the key to connection.
Take your audiences beyond measurements and ingredients to the memories and traditions they represent. That’s the gift. The rest is, as they say, the gravy.
If this strategy sounds appetizing to you, here are a few tips to get you started:
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