How one PR student is building her own community to celebrate diversity

According to the Bureau of Labor Statistics, people of color make up less than 30% of what are defined as “public relations specialists.”  While numerous organizations claim to prioritize diversity, their leadership board, spokespeople and campaigns do not always reflect the diverse society we live in, resulting in an unfortunate and unacceptable lack of representation.

Diversity, representation and culture are particularly important to me as a first-generation Nigerian American. After noticing the evident need for increasing diversity and representation in the communications industry, I was curious to find more professionals that shared a similar cultural background. Unable to find online communities that catered to Nigerians in PR or in many other industries, in September 2020 I took it upon myself to create Naija Comm, the first-ever online community that celebrates, connects and uplifts Nigerian creatives and professionals specifically.