How the conversation about cultural relevancy has shifted for PR
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
The conversation about diversity, equity and inclusion has changed in the past two years.
For PR pros, the focus on showing results has forced practitioners to get involved beyond the messaging and work with internal stakeholder to drive change. After many organizations made sweeping promises to improve DE&I within their organization and invest in underrepresented communities, PR pros are tasked with showing the results—and offering some accountability.
Part of the DE&I equation for PR pros in 2022 and beyond is cultural relevancy, which is the focus of a panel for Communications Week in partnership with the Hispanic Public Relations Association (HPRA), titled “Cultural Relevancy for Diverse Communities.” Be sure to check out the free event Nov. 15 from 12-1 p.m. Eastern time.
We spoke with Sonia V. Diaz. HPRA national board president and senior vice president for Balsera Communications, ahead of the event about how PR pros must embrace cultural relevancy.
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