How to choose between Instagram’s ‘Reels’ and TikTok
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
As the saying goes, “imitation is the sincerest form of flattery.” And, Facebook tends to flatter (or copy) quiet a number of features from its competitors.
The tech company’s latest form of flattery is with the Reels feature for Instagram, a “clone” of the incredibly popular app, TikTok.
So how do the two compare?
What they’ve both got:
How they differ:
TikTok’s built-in lead
If you’re a TikToker, you’re one of 800 million monthly active users and part of the sixth largest social media platform. The platform is the No.1 downloaded app of 2020.
The features:
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