How to make your social media video sticky

It goes without saying that not all content is created equal.

You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. From TikTok and YouTube videos and streaming services to Instagram Reels and Stories—and everything in-between—the average internet user spends around 16 hours a week watching videos online.

As we continue to witness the exponential growth of video, brands are taking full advantage of people’s limited attention spans and free time. But it’s one thing to produce video just tohave something  to fill your content calendar; it’s another to develop content that truly engages your audience and compels them to take action.

Here are four tips to help your brand break into the social media spotlight:

1. Plan ahead.

First things first: You need a solid plan. Your video blueprint should not only outline why you’re going to leverage video, but it should also detail the who, where, how, and when.