Infographic: Why your social media team must invest in video

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Here are some helpful stats.

In a world dominated by visuals, video reigns.

Within the next year, they are expected to drive 80% of all online traffic, and brand managers that aren’t tapping into their potential are already behind.

However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed.

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