Interdependence PR’s Matthew Aversa: ‘Practice patience’

As the COVID-19 crisis continues to disrupt return-to-work plans and reopenings, threatening another round of restrictions and shutdowns, it’s helpful to think back to the lessons of 2020.

For Matthew Aversa, vice president of entertainment with Interdependence PR, that boils down to one key word: patience. We caught up with him recently to discuss his takeaways from a year unlike any other and what is on his mind as we head into more of the unknown.

Matthew Aversa

Here’s what he had to share for our latest in the “Day in the Life” series:

1. What’s the first thing you do every day when you wake up?

Aversa: The first thing that I do every day when I wake up is turn on the news and get a full download of what’s happening around the world. I then make myself a strong cup of coffee and get ready for the day ahead.

2. Who is the most important person you talk to every day?

Aversa: My husband is the most important person that I talk to every day. After him, me entire team. That way I can get a feel for what’s most important on our list of things to do.

3. When do you plan to go back into the office? Do you want to go back?