Making a plan to develop your business fluency
Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?
Situations facing senior leadership and communicators has never been more complex, dynamic and uncertain. What is certain: The need for effective communication has never been more critical.
Why is business fluency essential for communicators?
For communication strategies to work, they must be well-planned, well-executed and highly measurable. They must also have buy-in from senior decision-makers within the organization. For communicators to earn that buy-in and the coveted seat at the management table, they need to understand key business concepts, financials, priorities and speak the language of the business leaders.
Key business considerations for every communicator
“Strategic communication” is communication aligned with the company’s overall strategy or business objectives to enhance its strategic positioning or drive growth. Planning requires a deep understanding of the business and its budgets, strategies, goals and priorities, as well as its varied internal and external constituents.
To successfully plan, measure and pitch communication initiatives to senior leaders, consider:
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