Blogging is getting harder, Adult Happy Meals hit the market and more
Plus: Instagram releases its holiday guide.
Blogging in 2022 is hard.
A survey of 1,000 bloggers from Orbit Media indicated that 80% of surveyed bloggers report that their blog delivers “some results” or “strong results,” which has remained steady since 2016.
The catch: it’s taking more time to write a blog post.
[RELATED: Submit your nominations for our Top Women in Comms Awards by Oct. 21!]
The report indicated that bloggers spent an average of 4 hours and 10 minutes writing an article, which is 74% more time than the company’s first study in 2014.
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