Memorial Day messaging reminders
Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.
Memorial Day can be a tricky holiday for companies.
It seems like you should say something, but what? Should you push out an earnest or somber social media message? Or perhaps use the occasion for an all-American sale?
According to Frank Strong, an Army vet who owns his own PR agency, a successful message starts with understanding what Memorial Day is (and is not).
“The key to messaging around Memorial Day is to understand what the day truly represents,” he says, adding:
“May 31 memorializes those who gave their life in service to our country. This is a different purpose than Veteran’s Day, which recognizes all of those who served in the U.S. armed forces.”
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As Tony Silber, who served in the Navy and is now Ragan’s Workplace Wellness Insider editorial director, adds:
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