Netflix co-CEO promises change after stock plummets, Gen Z loves streaming services and Apple announces recycling progress ahead of Earth Day

Hello, communicators:

On social media, companies have a unique opportunity to build their brand voice. It’s easy to be funny and goofy with tweets and TikToks — but has that wretched Duolingo owl finally gone too far with the brand’s latest video?

We’ll let the text of this tweet from journalist Nathan Allebach speak for itself:

just when you thought brands couldn’t get any more horny, scrub daddy got duolingo pregnant pic.twitter.com/oohiu7rwos

— Nathan Allebach (@nathanallebach) April 19, 2022

The original video, posted on the Duolingo TikTok, appears to have been deleted, but it remains on the Scrub Daddy account.

Here are today’s other top stories:

Following news that streaming giant Netflix has reported a loss of subscribers for the first time in more than 10 years, co-CEO Reed Hastings told investors that he’d like to allow consumers who are willing to watch ads in exchange for a cheaper subscription to “get what they want.”