No one is making ‘NyQuil chicken’ and YouTube’s busted dislike button
Plus: ‘Corn Kid’ is still riding a wave of success.
Meta has published new data for how creators can improve their Facebook reach, Social Media Today reported.
In addition to likes, shares and comments, the company also said it is showing content on user timelines with the following distribution buckets:
CEO Mark Zuckerberg said to expect more content from the Unconnected Distribution side in the future.
“Right now, about 15 percent of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow,” Zuckerberg said. “We expect these numbers to more than double by the end of next year.”
To get seen, Meta is suggesting content creators and brands make original content that others want to share.
WHY IT MATTERS: Increased surfacing of content from pages and groups that users don’t follow offers an opportunity to get in front of interested but unaware new audiences, but it also has the potential to irritate users who don’t understand why they’re seeing content they didn’t follow. Optimize your content smartly and watch your analytics for changes.
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