Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career.
The budget carrier abruptly halted service, leaving passengers scrambling for new flights. CEO Skuli Mogensen said he ‘would never forgive’ himself for not acting sooner.
Though the company has avoided answering reporters’ questions, two executives highlighted new efforts to update the system on new 737 Max models. PR pros weigh in on the response.
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips.
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy.
When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
Many talk of the impact artificial intelligence will have on PR, but there are plenty of misconceptions. Here are the basics every pro should know.
The good work your company does can do wonders for your reputation—but only if your share the story in the right way.
Many entrepreneurs and startup founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own PR.
