50 underrated PR pros to follow on Twitter
Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.
Getting your message out these days requires a mix of savvy ad placements, targeted social media campaigns and boatloads of content. Here’s why your marketing and PR efforts should coordinate.
The pancake chain finally admitted what most already knew—that changing the brand’s name to ‘International House of Burgers’ was a publicity ploy. How did consumers respond?
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
Amid a torrent of information in the industry today, verbal prowess is essential for success. Follow these guidelines to step up your game and stand out in an increasingly crowded field.
While most communicators reject the use of artificial intelligence in their work, here are some ways technology can help you do more with less.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
Even if your pitch gets ignored altogether, copping a snippy attitude won’t benefit you in either the short or long term. Reconsider your approach with these guidelines.
What was a predictable and plodding affair for some was win for others after last year’s awards gaffe. Here’s what veteran communicators can learn from the big night.
While some communicators are writing sonnets to their sweethearts, these PR pros have a little extra room in their hearts for the profession they love.
What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
The past twelve months have been a tumultuous ride for communicators and media experts. What changes should the industry learn from to avoid repeating their mistakes?