This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
Do you ever wonder what some of our world’s leaders did before they held such important political positions? Find out, and then check out our roundup of current job openings.
The top two U.S. newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story.
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
Congratulations to this year’s honorees. Stay tuned for the winners announcement.
Also: The optimum number of hashtags for social media success, Walgreens to close 200 stores, and Krispy Kreme teams up with Reese’s for a sugary win.
The hiring practices and cultural climates of U.S. workplaces are rapidly transforming—with serious implications for employees and job seekers.
The photo-sharing app is a key platform for many campaigns—and it might be worth spending some of your budget on ads. What options do you have to boost your message?
The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers.
Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.
Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.
If the jaded adults on your team have lost their curiosity and creativity, take a page from preschool.
Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.
