Ragan Insider Beki Winchel
Victoria’s Secret exec apologizes after interview gaffe
A company executive drew backlash for his comments about diversity and transgender models, and many see an aging brand image.
Ragan Insider Ronn Torossian
How to maximize a celebrity or influencer endorsement
Having the backing of a well-known personality can help broaden your reach and expand your audience. Here’s how to solicit these influential people.
Ragan Insider Lisa Strong
5 ways to ensure your brand sticks out in a crowd
The marketplace is more swamped by the day with entrepreneurs wrestling with their dreams. If you want to be visible, try these steps to make your mark.
Ragan Insider Domenica D’Ottavio
10 #PRFail tweets to help practitioners land coverage
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Ragan Insider Brendan Gannon
Infographic: A digital marketing tools cheat sheet
What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.
Ragan Insider Ted Kitterman
Amid raging West Coast wildfires, a flurry of communication efforts
As historically devastating blazes destroy life and property in California, government officials and others are spreading warnings, information and messages of comfort.
Ragan Insider Frank Strong
Survey: Businesses walk a fine line when speaking out about politics
The poll of hundreds of U.S. adults finds that younger consumers want bolder stances on social issues, but companies risk alienating half their customer base by taking a public position.
Ragan Insider Simon Wright
5 things communicators must do to succeed
Be the corporate culture guardian, coach your leaders, and relentlessly facilitate meaningful dialogue throughout the organization.
Ragan Insider Robby Brumberg
Study: 60 percent of U.S. workers would take half the pay for a job they love
Cash is crucial, but so are meaningful benefits, opportunities, flexibility and recognition.
Ragan Insider Shaq Abboud
8 reasons to invest in social media video
As video content takes a bigger and bigger share of internet traffic, PR pros and marketers must adapt to stay relevant. Here’s why video isn’t going away for social media managers.
Ragan Insider Bob Keane
5 tricks to help your content go viral
You can’t predict what will be the latest internet fad, but you can position your content to hopefully catch the next wave of interest. Consider these insights.
Ragan Insider PR Daily Staff
4 things your town hall meetings should be doing
See how the experts at Cisco, Eli Lilly, MSL Group and more create better internal meetings.
Ragan Insider Bart Mroz
How to pick the perfect social media channel
Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
Ragan Insider Ted Kitterman
Google announces end of forced arbitration for sexual harassment claims
The tech giant is responding to protests over how it has handled accusations of sexual harassment. Can the company convince critics it’s serious about reform?
Ragan Insider Michael Moser
28 ‘good’ words derived from Greek and Latin
Sprinkle a smidgen of sophistication into your prose with these words shaped by classical roots.
