THE SCOOP  |  Allison Carter

The Scoop: Why Wicked’s merch blitz is good PR

Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.

Diversity and inclusion  |  Allison Carter

6 hot-button topics communicators should prepare for in the Trump administration

DEI, ESG and more are set to shift in a big way.

Media Relations  |  Matt Purdue

The rise of independent journalists and tips for engaging with them

Industry veterans continue to leave traditional media to launch their own platforms.

Daily Scoop  |  Casey Weldon

The Scoop: Democrats’ post-election messaging highlights understanding during transition

Also: 2024 Election shows emergence of podcasts as trusted news source; Australian ambassador deletes anti-Trump tweets.

PR  |  Dustin Siggins

CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.

Get ready to support your leader.

HOW I GOT HERE  |  Isis Simpson-Mersha

How I Got Here: Sara Ng of ING Americas finds inspiration in colleagues, evolving communications

Sara Ng shares the key to excellence in storytelling.

PR  |  Casey Weldon

Homeowners are skeptical about replacing lead pipes. Here’s how one utility makes the case.

The organization’s outreach strategy relies heavily on community messengers.

Ragan Insider   |  Casey Weldon

4 steps for making AI copy sound more human

AI offers chance to show off value of PR skills.

BY THE NUMBERS  |  Allison Carter

By the Numbers: Where Americans got election news

TV is king.

THE SCOOP  |  Allison Carter

The Scoop: What the election of Donald Trump means for communicators

And what may have led to Harris’ downfall.

PR Industry  |  PR Daily Staff

Announcing the PR Daily Conference

Held May 21-23 at the Mayflower Hotel in Washington, D.C.

Employee Engagement  |  Justin Joffe

An employee communications template for addressing post-election unease

The anatomy of a message that acknowledges uncertainty, provides support, and ties back to your core mission.

AI and Automation  |  Allison Carter

AI Helped Me: Creating a tool for marketing briefs in minutes in a regulated industry

The tool can automate repetitive tasks so humans can do the fun parts.

Social Media  |  Allison Carter

Social media updates and features to know this week

Updates from X, YouTube, LinkedIn and more.

Media Relations  |  Matthew Levison

The niche-ification of today’s media landscape

Things have changed in the last 10 years.