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THE SCOOP | Allison Carter The Scoop: How Expedia got millions of TikTok views and a WaPo article for $4,700
Stop sending more PR pitches. Use GEO to predict which ones will land. Artificial Intelligence | Katherine Caraway
Making complexity feel simple: Using curiosity and pattern-spotting HOW I GOT HERE | Isis Simpson-Mersha
3 lessons from USAA on building campaigns that actually change behavior Case Studies | Courtney Blackann