Peloton CEO complains about WSJ article and TikTok’s new video editing tools
Plus: Savannah Bananas dance their way to TikTok success.
Peloton CEO Barry McCarthy said he was taken by surprise Thursday morning that a Wall Street Journal article where he announced a 12% cut in the company’s workforce wasn’t more positive about the future of the company.
The article included comments from McCarthy saying he “is giving the company another six months to significantly turn itself around and, if that fails, Peloton likely isn’t viable as a stand-alone company.”
[VIRTUAL WORKSHOP SERIES: Measurement Certificate Course for Communicators]
“We were expecting a story about redemption and the successful turnaround of Peloton, which is why we invested time on background briefing them on the state of our turnaround,” McCarthy told employees in a memo obtained by the Verge.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.