4 tips for clarifying PR expectations with clients

We’re all familiar with the stereotypes and misconceptions affiliated with being in the public relations industry. Some make the claim that PR is “all spin.” For others, it’s all about who you know, attending parties and special events. 

As a publicist and account strategist at Otter PR, I take pride in the successes I achieve working with my clients, but my most significant source of pride is the working relationships I build in these partnerships as I support and help them to achieve their business goals. Creating clear expectations and building a relationship based on trust is vital for any PR professional/ account executive.