Ragan Awards: How TD Stories made leap from outdated newsroom to storytelling success

TD Stories’ goal was encapsulated in its tagline: “enriching lives one story at a time.” That meant creating content that builds relationships with customers by being interesting, informative and/or entertaining. The team’s strategy was to tie content to timely themes — think taxes and holidays — major world events like the pandemic, and the intersection of money, personal relationships and goals.

This was helped by a redesign that modernized the site, incorporated SEO best practices and research, and expanded distribution to more than a dozen channels. Multimedia content like video, photography, podcasts and infographics supplemented the words at the heart of the strategy.