Red Lorry Yellow Lorry’s Hélène Joubert: We can be resilient
Despite all the hardships the industry has faced in 2020, here’s what is giving hope to the European director for the lorries.
How are you evaluating your journey through 2020?
Is it a write off, waste of a year, a period of time to quickly be forgotten when better days finally arrive? Or, is it perhaps an intense kind of training for the challenges of the modern marketplace, a lesson in resilience and perseverance?
PR pros like Hélène Joubert, European director for Red Lorry Yellow Lorry, argue that the message at the end of this difficult year should in fact be one of celebration, a sense of accomplishment. In her words: “Don’t worry; be happy!”
We caught up with her recently for the latest in our “Day in the Life” series and she shared her secrets on how she has stayed so positive amid the ups and downs of this year which Time has dubbed “the worst year ever.” Here’s what she had to say:
1. How much coffee do you drink during a day?
Joubert: Too much! Probably between 4-8 cups of espresso, as well as a black tea every now and then.
2. Who is the most important person you talk to every day?
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