Report: Digital content accessibility has big impact on brand reputation
A lack of inclusivity might be leaving large groups of consumers out of the conversation.
Is your online content truly inclusive of the wide range of experiences and needs of consumers?
Despite the promise of a more inclusive digital world for people with disabilities, thoughtlessness and inaction can still prevent some demographics from getting the full experience of your content.
According to research from Current Global and Magna, 15% of the world has a disability, with 285 million people of all ages being visually impaired and 466 million people living with some form of hearing loss. What’s more, the rate of disability might grow higher as populations age (85% of all blind people are older than 50.)
Yet, people with disabilities are regular consumers of online content—and failures to offer accessibility tools can leave large groups out of the conversation.
One area in particular where accessibility lags for digital content is on social media platforms. Twenty percent of respondents with disabilities said that social media was difficult to use—particularly non-visual platforms such as Reddit, LinkedIn and Twitter.
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