Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism
Also: Baskin-Robbins updates social media to match brand refresh.
Hello, communicators:
The Baskin-Robbins brand may be 77 years old, but that isn’t stopping the ice cream maker from springing into action with its brand revamp.
BR has completed a redesign of its logo, packaging and employee uniforms — plus a new tagline, “Seize the Yay.” The two-tone BR logo includes a hidden “31” as a nod to the company’s signature 31 flavors of ice cream.
The Baskin-Robbins Instagram page now only has 11 posts, all of which display the new logo:
It’s a good example of how to scrub your social media channels when rebranding, especially when your company’s previous iterations were well-known.
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